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The Essential First Step to Offering Digital Services
As I look through the radio trades, I see more radio companies expanding their offerings into digital services—like website design, SEO, and more. Many of these stations are opting to expand...
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Embracing Minimalism and Local Content
Flipping through YouTube this past weekend, I stumbled over “The Minimalists” documentary from a few years ago. This documentary was about the movement of many people to give up the endless...
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The Importance of a Successful Radio Website with Melissa Boswell Townsend
How important is your radio station website to what you do? For so many, it’s still not a major concern. Today, we’ll talk with Melissa Boswell Townsend, the owner and General Manager of
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Implementing AI in Content Creation with Pete Pachal
Pete Pachal is a seasoned journalist and media executive with over two decades of experience in technology and artificial intelligence. He has led AI initiatives at CoinDesk and held senior...
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You’re Still Sending Listeners to Social Media?
Last week, programming great Gary Berkowitz posted a great article in Radio Ink titled “Did Your Radio Station Pass Saturday’s Test?”
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5 Essential Preparations for Radio Station Website Advertising Success
If your radio station is just getting started at selling ads on the station website, this guide is for you. For more in-depth show notes, visit
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Knowing Your Radio Station's Direct and Indirect Online Competition
Whether you're a small local station or part of a larger group, understanding your direct and indirect online competition can make all the difference in strategizing and growing your digital...
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Innovative & Untapped Uses for Your Radio Station Website
When you have a robust radio station website, you may not realize it can be used for much more than informing and entertaining your listening audience. Adding additional functionality can transform...
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9 Reasons Why RSS Feeds are Bad for Your Radio Station Website
Are you relying on RSS feeds to populate your radio station website? There’s a good chance they are doing more harm than good. Today, we’ll give you NINE reasons to kick RSS feeds to the curb....
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The Risks of AI-Generated Website Content
I'm sure it comes as no surprise that we've been excited about the potential of AI. For more detailed show notes, visit
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Why Your Radio Station’s Digital Assets Could Be at Risk
Are you allowing someone total control or even ownership of your station’s most valuable digital assets? Today, we’ll reveal the dangers of giving up ownership and how to protect your station....
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How AI Content Helper Pro Can Help Your Radio Station Newsroom
We're too excited not to inform everyone about the recent ChatGPT-4o updates to our AI Content Helper Pro.For more detailed show notes, visit
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Create a Year’s Worth of Website Content Quickly With A.I.
Explore the power of AI in transforming your radio station's website into a dynamic and lucrative platform! In this video, we explain how to effectively use AI tools like ChatGPT to create...
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Why Radio People Shouldn't Design Station Websites
I have a do-it-yourself spirit. Radio has always embraced that because, often, everyone is called on to wear manyhats to be a practical part of the team. So, it's safe to say that many...
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Strategies to Drive More Email Sign-Ups
While your website may pursue multiple objectives, a key goal should always be encouraging listeners to join your email database. For more detailed show notes, visit
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Privacy Policy Guidelines for Safeguarding Listener Data
When was the last time you read your radio station’s privacy policy? Do you have one listed on your station website? Information privacy is a major concern today as more and more people fall...
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Turning Your Radio Station Website Into a Destination
There’s a reason you pick up your phone and head back to Facebook, LinkedIn, or TikTok. Those platforms offer you something new to discover every day or every minute. A destination website...
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Making Images Accessible with Alt and Title Tags
At the heart of every radio station is its content—the music, the interviews, and the stories shared across the airwaves and digital platforms. As content creators, we have a unique opportunity...
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Building Emergency Information Pages That Keep Listeners Informed and Safe
When a disaster happens, we hear how local radio comes to the rescue, providing life-saving information in real-time. Being in the digital space like I am, my mindset is, “Did that essential...